I am working for the best fashion magazine
Vogue and I have decided that I am going to add in a new for the
magazine and that feature will be of the readers’ best fashion outfits and
this means the readers of Vogue send in, via email there images of their own
with their favourite outfit on and analyse the image saying where the clothing
is from and the costs, and every month the best outfit chosen by an online
panel will choose which get featured from a selection of 5 that are sent in
first from the viewers. I think that this is a great idea to take on for
magazine and I think it will get much more people reading the magazine. The
reason for why I think it will be a huge success is because if you have
frequent readers like you do chances are that they are highly interested in
fashion as Vogue is a fashion magazine and the fact that the viewers could get
recognition on their favourite magazine will make it more exciting for readers
also a lot of people generally would love the idea of their photos being in a
magazine so it makes it great in order for people to get some sort of
recognition. As known Vogue UK magazine is the world’s most powerful
fashion magazine and it was launched in the year of 1916. Vogue covers many
areas within fashion, from daily news, celebrity interviews, blogs from the
fashion designers and beauty teams, health, food and drink and entertainment,
Vogue is published in four main forms: Magazine, Online, Mobile and Tablet and
I think that this is great because you can keep the magazine app with you and
you can even save your favourite issue so if your outfit was to get chosen for
the magazine then you can happily save it and show others even when the new
articles are out. Vogue magazine is issued monthly and is mostly targeted at
young women aged between 20 to 40 years, who are successful as well as
beautiful and who want to be aware of all the novelties of fashion and
beauty.
These are mostly wealthy woman, but editors try to maximize the target audience
of the journal, focusing on the fact that high fashion is accessible to all,
not only for the elite, so again this to me shows that the new feature which I
would like to provide for the magazine will be great as it will be something
which will get a lot of young female readers interested in, also as I have
researched online I have found out that a lot of females between these ages
post a lot of fashion outfits on blogs and the post their favourite
OOTD (outfit of the day) on their blogs showing you what they wore and what
accessories matched the outfits, an example of a blogger which does this is a
young female blogger called Leena and her page link is www.leenaguiger.blogspot.com.
To me her blog posts are great, I think the way she shows us her
outfits are very professional as they are presented in a
really great way, the way she matches all the accessories with her
clothing goes very well and as a whole her style is great and she gives
good style inspiration as well as make up inspiration to other females of the same
age. The photography quality is great on the blog too as it is very
professional looking as a high quality style camera has been used with
great focus as well as clarity. The locations of the shoots are also very
different and this is great because the locations go with the outfits and it
sets the scenes nicely. The audience of Vogue the magazine all have different
lifestyles, professions; hobbies, interests and life values, but they all share
a common interest in fashion and beauty. So the first aim of the magazine is to
provide to target audience the latest and the most interesting information
about beauty and fashion. Vogue offers a variety of articles that are presented
to inform women about the latest news on fashion trends, about the fashion shows
and fashion festivals, as well as news from the designers world and
the world of models.
So, it can be assumed that the magazine is intended for women who are rather
young, wealthy and successful. For such women to know about the latest news of
fashion and beauty world is a must, that is why woman should read Vogue
magazine, in order to be aware of the latest fashion trends in the world and
respond to these trends and i think that the new feature which I would like to
feature for vogue will be great for the female audience as all the readers
could get inspiration from one another as the clothing which will be wore by
the females who send in their outfits could also be high street fashion which
will be great in order to save money for the audience instead of buying branded
items because this feature could come to be very strong and make people think
differently about what they wear and how much they spend on their clothing. The
December 2014 edition of Vogue shows the title of the magazine is in pink and
bold font. It covers up the majority of the top centre of the cover, and as
this use of typeface is iconic to the magazine, it is instantly recognisable to
not just for people who read the magazine, but also for the general public
because of the style. The main image on this edition is of the model Kate Moss.
The image is of her face and it takes up the whole page, and is central so it
is the thing that catches the audience's’ attention first. She is looking
directly into the camera, which will appeal to the audience, as they will
think she is looking at them. By putting an image of Kate Moss on the front,
people that like her as a model will want to buy the magazine to read the
article about her and find out more. Kate Moss has been chosen to be the main
image as she is an icon to many young and older women and has her own fashion sense,
which people like so this is great to get the audiences attention. The
featured articles are the next big part that makes the magazine appeal to more
people. The audience for this magazine generally would be people higher up in
the social economic mode as its a very sophisticated magazine which is quite
pricey as the articles are £3.99 per month. The cover lines on this magazine
are quite simple and are placed all around the main image. These cover lines
are an important, as it tells the audience what features inside the magazine
and will therefore buy it if there is an article that interests them. Since
last year, there were 200,608 magazines in circulation, and from this 141,854
were actively purchased in the UK. On comparison to other magazines, it is
found that, Vogue readers spend more on fashion each year than readers of Elle,
Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar.
Furthermore, 92% of Vogue readers do buy designer fashion and 93% own premium
beauty for hen Vogue readers last recommended a product to their friends, 54%
of each case resulted in a purchase, but this is why I would like to add the
new feature which is have mentioned because I feel that if that feature is a
success people will be saving so much money as high street fashion can just
look as good as designer wear and people will only see that if it shown to them
in magazine like vogue as it has high base of female audience who
are highly associated with fashion.
The average age of the reader in 33 years, and from this 1,210,000 (87%) are
women and 1,88,000 (13%) are men. However, to try and target much younger
audiences, Vogue had introduced Miss Vogue, which launched in 2009. The 124
page magazine embodies the inspirational and authoritative spirit that its
older counterpart is renowned for, and that talks directly to younger women who
love experimenting with fashion and beauty so the new feature which I would
like to enable will be a perfect fit for this magazine as it’ll show the
readers other readers who have been experimenting with fashion.
The Vogue website launched in the year of 1996, and it had over 2,580,500
viewers. The website offers a 24 hour fashion insider to those to look at while
waiting for the monthly magazine to appear and it’s a great way of knowing what
will be upcoming in the article, I think that this is a good way to choose
favourite outfits of the best ones sent ion so that they can be chosen by the
public and then the best one which had the most likes will then get featured, I
think this is a fair way as it gets the audience involved so much and that is
what will get more people interested into the magazine
because they'll feel closely connected in terms of with fashion and
other women. The Vogue website is presented in a timed slide show. When
you first enter the website, the slide show allows you to search through its
pictures with the arrows out to the side of it. This is good as it captures the
audience’s attention right away with things they would be interested in knowing
about. Right below the show you can choose to access Vogue’s homepage and all
the archives, off to the side of those two there is a “log in” button as well
as a register button.Vogue.com offers you to create your very own profile which
basically allows you to comment on articles, access their Voguepedia, and to
get the latest fashion news and this is great because they with my feature
added into the vogue magazine they can save their favourite trends and outfits
and interact with the females who have been selected to be featured in the
magazine because of their outfit.
The average age who visits the website is 28 years old, and 95% of it is
female which is really no surprise as vogue is generally associated and
targeted to women, 60% of visitors believe that Vogue.co.uk is the most
influential fashion website, compared to Elle (22%), Harper’s bazaar (15%)
Vanity Fair (13%) and Instyle (12%). 89% of vogue.co.uk users own Designer
fashion, 92% of users own Premium Beauty and 64% of visitors believe that “The advertisements on
Vogue.co.uk make them want to try/buy/use the brands, products and services”.
In terms of social media, the Vogue website has seven tabs for
seven different sections. They read: contact, updates,
press, subscriptions, digital editions and Facebook and Twitter. It has
been found that there have been 76,286 email subscribers, 2,357,500 Vogue
Facebook ‘likes’ and 2,197,000 Vogue Twitter followers. Overall, the website
gets the audience’s attention as it is easy to use and it’s simple to look at
and isn't overbearing with bright colours and this is great for
the people to get recognition on sites and you'll know that your
outfit will be seen worldwide as Twitter and Facebook are very
powerful sources due to shares and retweets. The Vogue iPad App had been
published since the year of 2012 and this allows the Vogue audience to access
all online content via mobile devices. The main feature is the Vogue Daily news
app, which is the official mobile app, available across all mobile devices and
reaching over 674,500 users. The daily news App features breaking news
throughout the day along with exclusive People and Parties galleries to satisfy
most loyal Fashion, Beauty, and Culture enthusiasts. The average age of the App
user is 34 years old and 95% female. However, to further increase audiences,
the Vogue magazine App is expected to be released in early 2015.Vogue’s digital
magazine is offered to consumers via iTunes, this allows Vogue’s existing print
subscribers access free of charge. Vogue has the largest digital circulation
when compared to Elle, Harper’s Bazaar, Marie Claire and InStyle.
As the majority of users of the 4 publications are mainly women aged 25 – 30
years, Vogue could try to attract new audiences by adding in the new feature,
which is, have spoken about and I think it will be a great idea for Vogue as
well as females interested in fashion. The features audience would be targeted
to females aged between 20-40 as that is the average reader age, it would be a
monthly feature which will always be in the magazine and I think it would be a
huge success because it’s getting the audience more involved within the
magazine, it could also get people recognition because it could get shares on
social networking sites like Twitter and Face book so again this will be great
for the person who has been chosen for that particular month because they can
see what other women think of their fashion and not just only UK audiences but
other people could get involved as it the media is a very powerful
source and this could be great as new trends could be set and this could mean
such a huge success for Vogue because even though we know Vogue is very
sophisticated and has a lot of designer clothing, this new feature enables the
high street fashion look which will be great as it gives you the
insight to the best of both worlds showing you what looks you can go for and
what best suits you.
References
I psos MediaCT (Online
GB adults) and NRS (Oct 2010 – Sept 2011)NRS Jan 2014 – Jun 2014TGI Jul 2013 –
Jun 2014The Conde Nast Word of Mouth Survey 2010The Vogue Business Report 2013
(conducted by YouGov)The Vogue Business Report 2013 (conducted by YouGov)/
Facebook/Twitter latest date October 13Vogue In – App Survey September 2013Vogue
Website Survey May 2013fashion blogger: www.leenaguiger.blogspot.com
No comments:
Post a Comment