Marketing A Blockbuster

Marketing a blockbuster movie

The movie which I have chosen to talk about is one of my favorite ones, which is called 
Jeepers Creepers.

These above are example posters from well known horror movies aged for audience 15+.

The movies are The Purge, Scream, House of Wax and Jeepers Creepers 2. 

The way the audience has been targeted:

All these posters above are posters from horror movies which i have watched, the posters are a great way to show us the genre of the movie first. the posters show the genres well because by looking at them we can clearly see that the movies will be horror based, and that is great because instantly we will know whether we will be interested in watching the film or not. 

Marketing a movie is really important because if you don't market movies no one will know that your movie exists and that means that you'll have no audience which means no money and in general the movie will be a flop.
Marketing is so important as it gets your movie seen to others and it gets it out there which is great because you need people to know about your movie.

Posters are a great way to promote your films because sometimes before the trailer is released the poster is seen first so you need to make sure that the poster is effective and brings out the type of feeling of the movie just by looking at it, the poster itself needs to speak to you and just give you a good grasp on what the movie could possibly be about. the poster needs to be eye catching as well as interesting. for example the posters above are the Jeepers Creepers trailers and i think they are good examples of posters the reason for this is because the first poster shows us 2 people looking petrified and scared and that's good because the movie is a horror film so the fact they look scared instantly shows us its going to be a scary film. the colours such as black and red is a great way to show us horror as well as thriller too because those colours are associated with danger and evil so we trying to get a good grasp about the way the movie will be.

The second poster of the Jeepers Creepers one is quite good too because it's scary looking as well as intriguing and the fact we see an eye but not the actual thing/person itself shows that whatever it is it's really scary looking and that's great because the poster shows us that this thing is going to have a big impact in the movie, again the colour used in the poster is black as well as brown showing us evil and horror.

The trailer of the movie shows us straight away the movie is going to be scary because the way it starts off as it shows us secluded areas as well as dark scary places and abandoned places such as churches and very strange looking tunnels and the fact that we hear birds screaming which are crows instantly gives us the horror feel. 

The music in the trailer is a song which relates to the movie really well because the song shows us what's going to happen next and this is really great as it goes with the movie so well. 
the title of the film is a rhyming title this is great because its something which you'll remember as its short and snappy. 

A title of the movie is very important because I feel if it's snappy that will be remembered much better than a title which is really long and basic. 

Marketing a blockbuster of my choice...

A blockbuster  movie is categorised as a movie which maintains a widespread popularity and also a movie which achieves high sales as popularity. a film to be considered as a blockbuster must made a profit of $100 million.

The term blockbuster is relevant because this type of movie is explosive and blows the box office away.

A Blockbuster movie is entertaining often mainly action packed. 

What makes the blockbuster successful:

Well known and well liked celebrities as well as a large production budget, a large marketing budget, a range of merchandising, a wide demographic, holiday release dates and a wide release. 


Avengers Assemble (2012)

The main star of this movie is Robert Downey Junior who plays the well known as well as well liked character Iron Man. The production budget for this movie is $220 million. The marketing budget is $100 million, there is also a wide range of merchandise which is available and this is great as it gets the movie more recognition. This movie Avengers will appeal to a wide range of people especially those who have have an interest in the comic books and superheroes.

Marvel's blockbuster Avengers Assemble had a great success in its opening weekend and it still was shown nearing the end of May. 

Before the film's release there had been a lot of marketing strategies that had been put into place to attract a wide range of  audience, the strategies included posters, billboards and even interviews with the cast and crew. 



A lot of shops sold the Avengers merchandises such as kids bed sheets with the characters on them, as well as mugs, keyring, tops, shirts and even model dolls of the characters such as the Hulk and Iron Man. To get the movie even more recognition Disney helped distribute the film worldwide as they signed a deal with Lego which released Avengers sets as part of their new superhero range. The Empire Magazine's youtube channel had interviews with cast of the film asking them questions on what to expect from the movie as well as giving us a little insight into what it was like to film as well as what they enjoyed.The chocolate company Hershey also had a promotion linked with the film. That included a competition with some prizes such as Hershey marvel posters, t-shirts and even a digital comic. The top grand prize was a DVD collection of all the films like Iron Man, Iron Man 2, Thor, Captain America and Incredible Hulk which are all linked to the film.

Marvel also looked to the range of channels they have available to them to promote that release. They run ads on their television shows, they release special edition comics meant to raise awareness and excitement for the characters and the film, they even time the release of toys for the film perfectly so that kids see the figures on store shelves and make sure their parents know that they want to see that movie.

Analysing the poster 

Colour scheme
The colours used in this posters are deep blue and silver, this to me links with good strength which important to the action genre. The bright red and orange flames seem to be clashing showing that it's a story about good vs evil and that they'll be a clash in the film. 

Position of images and text

the image of the characters in are right in the middle of the poster and Iron man seems to be reaching out to something which will attract the audience as it seems he's reaching out to us. the characters are quite apart and standing and framed in various stances and positions to suggest that they are fighting so it kind of enhances the feel of an action packed movie. the movie's title is written below the characters which is great as it stands out in its bold silver font, the silver shows strength as well as giving us a sci- fi type of feel. the A in the title is the  logo of the film which a lot of people will recognize just by looking at the letter itself. The Billing card which is written in a light blue underneath the title isn't very obvious and this is done simply because they don't want the limelight taken of the title or images itself so its a mellow colour as well as quite small because it's not as important to see. 

Iconography

the marvel logo above the avengers title is used for its products such as films tvs, comics and etc and they have very high strong brand identity for its fan base.